Markets & Countries · United States
🇺🇸 Vertical Drama in United States
$1.5B · ReelShort ~70% share · 70M+ MAU
The biggest paying market outside China, and the one where the coin model is running out of room. ReelShort holds around 70% of it, on 70M+ monthly users and 35% of its own user base. The market quadrupled in 2025 on $700M of in-app purchases — but average revenue per daily active user fell from above $2.50 to under $0.50 over the same stretch (Naavik / Sensor Tower). A 60-episode series costs about $100,000 to make here, and since October 2025 SAG-AFTRA has covered the format with a dedicated Verticals agreement.
Key numbers
| Metric | Value | Source |
|---|---|---|
| Us Market 2030 | $3.8B | Vertical Invasion 2026 · 2030 |
| USA micro-drama projection 2030 | $3.8B | Media Partners Asia (MPA) · 2030 |
| U.S. vertical micro-drama revenue projection 2030 | $3.8 billion | Real Reel · 2030 |
| US micro-drama market projection 2030 | $3.8B | Media Partners Asia (MPA) · 2030 |
| US micro-drama app projected revenue 2030 | ~$4B | Industry reports via X · 2030 |
| ReelShort — part de la publicité et marge sur un dollar publicitaire, projection MPA 2028 | Consumer payments + abonnements : 85 à 90 % du revenu ; publicité environ 15 % du revenu en 2028 ; sans commission de store, environ 65 à 70 cents de chaque dollar publicitaire vont au résultat ; la facturation migre vers le web store de ReelShort | Media Partners Asia, via Deadline (Yahoo) et Patrick Frater · 2028 |
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