Live edition Vol. I · No. 32 Wednesday, 05 August 2026
Tracking 3,784 titles · Across 34 platforms · Streaming Radar  ·  the newsletter · Vertical Invasion  ·  the report

Markets & Countries · Southeast Asia

🌏 Vertical Drama in Southeast Asia

· Indonesia, Thailand, Philippines

Fast-growing region with strong mobile-first culture. Translated Chinese content performs well.

Key numbers

Metric Value Source
ReelShort Thailand telco bundle pricing USD equivalent $1.15 Real Reel · 2026
Bundle launch timing Second half of 2026 ScreenMDM · 2026
Applications de microdrama — temps quotidien par utilisateur, Asie du Sud-Est environ 40 minutes/jour Sensor Tower — State of Short Drama Apps 2026 · 2026
Premium video screen time across TV and mobile 1 hour The Hollywood Reporter · 2026
ReelShort × Globe (Philippines) — telco distribution deal carrier bundling deal (2nd in 8 weeks) Variety (Lin Ying-Hsuan) · 2026
ABS-CBN The Chambermaid's Daughter episode count 30 ABS-CBN / Real Reel · 2026

Other markets

China · United States · India · MENA · Latin America · Europe · Africa

Southeast Asia is a chapter in the report. 64 countries, ARPU, per-market forecasts — Vertical Invasion 2026.
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