Radar

Le vertical drama décrypté — analyses, prédictions, expériences

5 briefs 47 entreprises suivies 1 prédiction active

Intelligence ouverte

LABO IA 2026-04-05

J'ai dépensé 120$ pour créer un vertical drama IA sur des chats. C'était un désastre.

120$, 6 outils IA, 90 secondes. Désastre total.

Lire le brief →

PRÉDICTION 2026-03-20

La Dimension Interdite #2 : L'Invasion Verticale

Un Big 5 rachètera une app de micro-dramas avant fin 2026

148 jours restants

Lire le brief →

PRÉDICTION 2026-05-07

La Dimension Interdite #3 : Le Vertical Drama bascule en IA

Une série 100% générée par IA passe #1 sur la plus grosse plateforme microdrama de ByteDance

Lire le brief →

RADAR 2026-08-05

The Ad-Spend Chart Is Lying to You, on Purpose

Look at the SocialPeta top ten this week and last: identical, ad spend to the dollar, "The Hidden Queen Strikes Back" still at 15,330 ranked units and still nowhere near a consumer-pull number, because there isn't one. That's not a hit sustaining itself, that's a media-buying des...

Read the Radar →

Recent Intelligence

RADAR 2026-08-04

The Format Doesn't Need Its Own App, It Needs Someone Else's Bundle

Look at what launched the same week from two different directions. New Short Media announced itself alongside vertTV and...

Read capsule →

RADAR 2026-08-03

Everyone Is Redesigning Discovery for an Audience That Just Stopped Growing

Read the Ofcom number next to the WBD announcement and the sequence gets uncomfortable. HBO Max ships a scrollable verti...

Read capsule →

RADAR 2026-08-02

Nobody Bought the Prime Video Bundle to Watch a Microdrama, and That's the Point

The instinct is to read the Starz-Crunchyroll bundle and the HBO Max Shorts feed as the same story — legacy platforms fi...

Read capsule →

RADAR 2026-08-01

The Industry Is Building Discovery Layers on Top of a Chart Nobody Trusts

Two weeks running, the minishort consumer top ten hasn't shifted a single title, while the ad-spend chart has turned ove...

Read capsule →

RADAR 2026-07-31

The Consumer Chart Hasn't Moved in Two Weeks, and That's the Real Story

Look at the minishort top 10 this week against last week's: identical, title for title, rank for rank, down to the view ...

Read capsule →

RADAR 2026-07-30

The Same Week, Two Definitions of "Platform

Four launches inside seven days, and they can't agree on what they're building. HBO Max ships a scrollable feed and a se...

Read capsule →

RADAR 2026-07-29

Distribution Is Eating Discovery, and Nobody in the Room Wants to Say So Out Loud

HBO Max shipped a scrollable vertical feed and a conversational search this week, called it "enhanced content discovery,...

Read capsule →

RADAR 2026-07-28

The Fork Has a Sponsor Now

Two studios launched within minutes of each other on July 22, and the gap between them is the whole story. vertTV comes ...

Read capsule →

Toutes les capsules (52) →

Intelligence premium

🔒 ANALYSE 2026-03-15

Hollywood pivote sur le vertical drama, et c'est plus politique que créatif

Pourquoi Hollywood joue la défense, pas l'attaque

8 studios · 12 deals · 10 000 mots

Mars 2026 : Google, Disney, NBCUniversal et Lifetime débarquent dans le format chinois qu'ils méprisaient il y a six mois.

🔒

Analyse réservée aux abonnés Streaming Radar

S'abonner →

🔒 ANALYSE 2026-03-10

Les vendeurs de pioches de la ruée vers le vertical

Quand une app brûle 1$ en UA, qui empoche vraiment ?

6 ad networks · marché $26B · follow the money

Quand une app de feuilletons mobiles brûle 1$ pour acquérir un utilisateur, qui empoche vraiment ? Spoiler : pas l'app.

🔒

Analyse réservée aux abonnés Streaming Radar

S'abonner →

Vue d'ensemble

Le vertical drama n'est plus une niche. Hollywood joue la défense, les vendeurs de pioches empochent les marges, l'IA n'est pas encore prête à écrire le scénario, et la vraie question est : qui rachète qui avant fin 2026 ?