Live edition Vol. I · No. 40 Friday, 02 October 2026
Tracking 4,143 titles · Across 51 platforms · Streaming Radar  ·  the newsletter · Vertical Invasion  ·  the report

Vertical Drama Apps · Kuku TV

Kuku TV

India's vertical drama platform

A cuckoo bird on a carved window ledge beside a small glowing phone
36.7M MAU India · >41% local share · 100M+ downloads
Built by Mebigo Labs (Kuku Technologies, also behind audio app Kuku FM) for India and India alone. 36.7M monthly users in the country and more than 41% of the local market (Media Partners Asia), 100M+ cumulative downloads, a catalogue of 5,000+ shows and 150,000+ episodes in Hindi, Telugu, Kannada and Bangla. Subscription only, no advertising — INR 899 a year. Cricketer MS Dhoni is both investor and brand ambassador, and the audience is over 90% male, the mirror image of the Western apps. The group has filed confidentially for an IPO at ₹2,500–3,500 crore.
🔓 INTERVIEW
He bought the format's domain names in thirty countries — and of an industry's three pillars, France holds one
1 producer · 11 written questions · an app, its price and its split
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FAQFrequently asked questions

What is Kuku TV?

Built by Mebigo Labs (Kuku Technologies, also behind audio app Kuku FM) for India and India alone. 36.7M monthly users in the country and more than 41% of the local market (Media Partners Asia), 100M+ cumulative downloads, a catalogue of 5,000+ shows and 150,000+ episodes in Hindi, Telugu, Kannada and Bangla. Subscription only, no advertising — INR 899 a year. Cricketer MS Dhoni is both investor and brand ambassador, and the audience is over 90% male, the mirror image of the Western apps. The group has filed confidentially for an IPO at ₹2,500–3,500 crore.

Is Kuku TV free?

Kuku TV is sold by subscription only, with no advertising.

Kuku TV is one data point in the report. Platform economics, P&L models, market forecasts — Vertical Invasion 2026.
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